Watermelon Magic

I have had the great pleasure of working with Longview Market over the past month on the Locavore Challenge. When I heard about the film, Watermelon Magic, I was thrilled to see that some of it was filmed at Longview. So, I am happy to pass along the following information about this film and hope that you will help them get to the big screen on IMAX and spread the word about healthy and responsible eating.

Are you interested in healthy food and science education for your children? Want to teach them all about how plants grow with amazing time-lapse images set to lyrical guitar music? Do you find that big science center films just don’t click with the 10 and under set?

Spring Garden Pictures, a Philadelphia based non-profit children’s film organization, is proud to announce that our new children’s film Watermelon Magic is going big – REALLY BIG! Think IMAX®! Shot locally on the beautiful acres of Hillside and Longview Farms by Richard Hoffmann, this stunning film is now under contract with Big and Digital, a distribution company that specializes in family-friendly educational films and documentaries for the museum market. Watermelon Magic will be kicking off the upcoming Giant Screen Cinema Association’s annual Symposium this spring in Texas where big screen and IMAX operators all over the world will see the film for the first time.

Weaving together documentary and fictional elements, Watermelon Magic chronicles a season on the family farm, as young Sylvie grows a patch of watermelons from seed to sprout to flower to fruit. We witness the intimate and astonishing scientific concepts of the life cycle of plants, observing their journey as they transform and develop. Sylvie grows too, as the story progresses, and when harvest time arrives, she must decide if she will share her precious watermelon babies with the world.

Constructed entirely from high-resolution still photos, this film employs a dynamic style of varying shutter-burst frame rates with stunning time-lapse sequences to captivate young and old audiences alike. It is hard to believe, but the IMAX arena has never featured a film about gardening, agricultural sustainability, food production, or healthy food choices. Watermelon Magic addresses all these powerful topics, bringing the science of gardening into the real-world lives of kids, and using the power of narrative storytelling to keep kids on the edge of their seats. The film’s creator, Richard Hoffmann, enjoyed world-wide critical acclaim for “Fridays at the Farm” and our new film promises to break new ground as well. To learn more about this film, and our Kickstarter campaign to bring this film to the big screen, click here.

Watermelon Magic Trailer from Spring Garden Pictures on Vimeo.

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